The Sta. Rita Hills American Viticulture Appellation is located on California’s Central Coast in Santa Barbara County. The Pacific Ocean’s marine layer and afternoon ocean breezes traverse the coastal valley corridors between the Purisima Hills and the Santa Rosa Hills, creating the perfect environment for growing Pinot Noir, Chardonnay and other cool climate wine grape varieties. The Sta. Rita Hills Winegrowers Alliance was formed in 1997 to unify growers and winemakers in the Western Santa Ynez Valley for the purpose of developing their own American Viticulture Area and to promote this unique wine-growing region. The Sta. Rita Hills AVA status was granted in 2001 by the Alcohol, Tobacco, and Firearms Regulation Division. The mission of the Alliance is to support the viticulture and enological business interests of its 47 Members, as they relate to grapes and wine from our AVA.